Joel Cooper

Office Phone
225 Peretsman Scully Hall

Ph.D., Duke University


My major research focus is on attitudes and attitude change, particularly as they relate to the process of cognitive dissonance. My recent work examines the role of the vicarious experience of dissonance -- i.e., feeling dissonance due to the inconsistent behavior of others. I am also interested in the role of the self in dissonance arousal. Two other areas of active interest are (1) the effect of expert testimony in courts of law and (2) gender differences in the effectiveness of information technology, particularly among school children.

Selected Publications

Cooper, J & Weaver, K.D. (2003). Gender and Computers: Understanding the digital divide. Mahwah, N.J.: Erlbaum.

Norton, M.I., Monin, B., Cooper, J., & Hogg, M.A. (2003). Vicarious Dissonance: Attitude change from the inconsistency of others. Journal of Personality and Social Psychology, 85, 47-62.

Cooper, J & Cooper, G. (2002). Subliminal motivation: A story revisited. Journal of Applied Social Psychology, 32, 2213-2277.

Cooper, J. & Hogg, M.A. (2002). Dissonance arousal and the collective self. In J.P. Forgas and K.D. Williams (Eds.) The social self: Cognitive, interpersonal and intergroup perspectives. Philadelphia: Psychology Press.

Stone, J. & Cooper J. (2001). A self-standards model of cognitive dissonance. Journal of Experimental Social Psychology, 37, 228-243.